Wine, whiskey, beer. Booze. The Nectar of the Gods.
I am a teetotaler. I shall admit this right away. I'll let Penn Jillette explain it for you. Though my folks weren't teetotalers. And I've tasted wine and beer. I use wine for cooking – tip, it makes foods taste better. I've never at all been interested in getting drunk. Many of my friends and family are fond of imbibing.
On with it.
Aside from the obvious intoxicant purposes, Ethanol has many beneficial uses. Cooking was mentioned above. Alcohol can be burned in an internal combustion engine as a source of fuel. In strong enough concentrations it can be used as a relatively harmless anti-biotic on human skin as it kills bacteria and viruses on contact.
When consumed by humans and other animals it has a profound chemical effect on the brain and alters the function. This is why it has been prized by Western society for the last 10,000 years. In many societies, the English Royal Navy being one, booze was a part of the daily rations. It provides both the pleasant effects and also acts as a source of fuel for the human body. Alcohol is high in carbohydrates. The side effect being a tendency for it to be turned into fat in the human body. Think “Beer Gut”.
Alcohol is a liquid formed by the fermentation of various types of plant matter. Basically, a natural group of fungii feed on the sugar in fruits and grains and created the bi-product that is ethanol(among others, but ethanol is the one that humans consume for pleasure). That's right, alcohol is the excrement of mushrooms. This makes the first type of alcohol. Beer and wine are the most notable.
Step two, which is optional, is distilling the liquid. This involves slowly boiling the mixture in a still and separating the alcohol from the rest of the mixture and thus concentrating it. This is the process that they use to make the hard liquors such as whiskey and other spirits such as vodka and brandy.
Depending on the type of Apocalypse(come on Zombies!) there may be a plethora of available booze to choose from for years to come. Some of it gets better with time, for a while at least. But it can be expected that most alcohol will have a fairly long and stable shelf-life. How long? I don't know. Too many factors including how the bottles are arranged when they're stored, light and humidity. It seems that keeping the confection away from light and at a constant and relatively cool temperature is suggested by those in the know.
As a teetotaler why would I ever go into the alcohol business? Well there's the chance that I might gain appreciation for the nectar. But this is unlikely. Other people will want booze though. Humanity likes to drink when times are good and loves the sauce when times are bad. Getting drunk is escapism – and should be much more in demand if the world truly goes to hell.
Trade though is the biggest reason. If you've seen Romero's movie Land of the Dead, there is a scene where some of the scavengers raid a liquor store to trade to the folks back home. Which in and of itself is believable. The part that I can't buy is that society in the movie is still employing Yankee Geenbacks. Paper money is abundant and its value will be nothing after a cataclysm. Gold and gemstones are about the same, as any one of hundreds of jewelry stores across the continent will be rife with the sparklies. None of which have any real value and instead are more a symbol of wealth. They're tokens or coupons.
With a crash of currency, will come a barter economy. Skills and goods. Skills to make goods.
This is to say, booze will sell well and it's a fine trade item that, if you have the right knowledge and equipment, you can restock with relative ease. And unless the wastelands are taken over by overly moral religious zealots then booze will be eternally popular. If the zealots do take control, booze will still be popular, just more dangerous to deal in.
Urban Survival Guide I just read this, he has quite a list of different trade items to stockpile. Peruse at your leisure. Mind, he is quite serious about the subject.
If you want to practice now, there are widely available home brewing and wine making kits. They range from $25 on up. What makes one better than another, I admit no clue.
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